It’s Contagious.

I love the new definition of contagious these days. Not medically speaking, of course.

For many businesses, the trend du jour is to be perceived as different, bold, edgy, creative and fun — and to have your message spread with a mind of its own.

The goal is to have your message reach potential eyes, ears, fingers, computers, ipods, ipads and mobile phones as quickly and as broadly as possible.

Undoubtedly, there are many an ad agency and product company who woke up this very morning hoping that someone on their staff would have a simply genius idea today. And they hoped that idea would result in a print ad, tv commercial or online video that in turn would then spark a contagious flurry of viral proliferation throughout every social media medium.

The Old Spice – If You Have It – commercial continues to have its own afterlife on the internet for instance, long after the actual spot aired on tv.

The ideal scenario is to have the germ (ahem, I mean concept) eventually disseminated across Facebook, YouTube, Twitter, Plaxo, FriendFeed, Hulu, MySpace, Google and Bing, etc. The inspired graphic, the 30-second tv spot or the one-minute video would catch the imagination of the public and in a nano-second, we would see the idea-as-a-finished-product then proliferated across the world’s airwaves and web-ernet with immediacy and ‘contagious’ enthusiasm.

An example in point: the Roller Babies viral video produced by Evian cleverly spread the product’s targeted message across the internet through subtle fun.

Instead of virus symptoms being the topic reserved for doctor offices, we now spend time talking about viral basics in our conference rooms. We analyze an idea for success fundamentals such as message clarity and visual creativity. We probe ideas for elements of uniqueness, factors of fun, the possibilities for success, and hopefully, the potential for a full viral outbreak.

Last year’s amazing public singing debut of Susan Boyle on Britain’s Got Talent swept through social and traditional mediums with a vengeance. Companies dream of a similar word-of-mouth success.

This new world of viral thinking has added a whole new world of fun and energy to business.

In essence, we have a new vernacular for successful marketing and advertising. And the word contagious now enjoys a whole new reputation.

Please feel free to share your thoughts in the comment box below.

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I am one of the millions who look forward to the annual Super Bowl Football Game, but I will confess that I am not a pro football game fan.

I am however, a non-carded-but-nonetheless-still-certified Super Bowl Ad Connoisseur. (now, there’s a cool Twitter #hashtag for you.)

There are numerous statistics out there to prove that the annual Super Bowl ad-watching frenzy has now reached almost epidemic proportions. AdWeek columnist and marketing expert, Pete Blackshaw tweeted this same fact on Thursday, February 4. “Most Super Bowl Viewers Tune in for the Commercials,” he tweeted. Pete (@pblackshaw) used a recent study by Nielsen to back his claim.

There are many of us out here in the arm-chair-watching crowd who feel that the four quarters of football activity Sunday, February 7 are in reality, the necessary skeletal frame on which the guts of the competition are really tested, aka, the awesome, creative annual commercials. My apologies of course to the professional players who will be competing this coming Sunday in Super Bowl XLIV.

Nielsen found in a recent survey that 51% of the (90 million +) Super Bowl viewers “enjoy the game’s ads more than the action on the field.” Source: NielsonWire.com – January 20, 2010.

The Super Bowl night is frankly an advertiser and marketer’s dream. It is like watching the Emmy’s. The Academy Awards. It might even beat the finale of American Idol. Or the last episode of the last Lost.

The cost for one of the Super Bowl ads is no hiccup. According to msnbc.com, the cost of a 30-second spot for Super Bowl I in 1967 was as low as $37,500. Twenty years later, a 30-second spot during the Super Bowl was $600,000. This year, it is reported that CBS is asking $2.6 million for a 30-second Super Bowl spot. (Source: www.msnbc.com)

There is no doubt that major corporations have been sequestered behind iron-clad, double-bolted doors creating this year’s blockbuster Super Bowl commercials. And the unveiling is just a little more than 24-hours away.

No doubt too, the post-game viral afterlife of these Super Bowl commercials and the inevitable social media traffic (via blogging, Twitter, LinkedIn and FaceBook posting) can be considered priceless.

And so I ask, “Coke, Pepsi, Annheuser-Busch, CareerBuilder.com, Monster.com, Doritos, Apple, and E*Trade — what will you perennial favorite Super Bowl commercial producers show us this year?”

Given the nation’s economic woes, the world’s focus on the plight of Haiti, and more, I wonder, will we see a litany of comedic 30-second spots — or will advertisers wow us with themes of sentimentality, the outdoors, or the memories of youth. Perhaps we will see a theme in the commercials for high-tech, light-flashing, fast-moving 30-second vignettes (similar to many of last Sunday night’s Grammy Award musical routines.)

Your thoughts? What do you think this year’s Super Bowl XLIV commercials will be like?

Will there be any commercials that make advertising and marketing history?

Yes, advertising history – like the unforgettable, dramatic Apple commercial introducing the MAC computer, against an eerie backdrop of a prison-type setting, the sound of rhythmic, marching feet, and the visuals of bald-headed, blank-staring men and women garbed in grey-prison-type uniforms moving in robotic symmetry?

Apple\’s 1984 Macintosh Introduction Commercial

TV commercials mirror our culture and yet, at the same time, they help sew the very fabric of our culture.

Note: Part II of this blog post will be available Sunday evening, February 7 …. after this Sunday evening’s entertainment.

Please feel free to share your thoughts in the comment box below.

If you liked this post, please share it on Twitter, Digg, Delicious, StumbleUpon, Reddit, LinkedIn, or Facebook. And, I’d be honored if you would like to follow me on Twitter @JoanneMaly or visit the Lincoln Maly Marketing Facebook Fan Page.

Feel free to join the Lincoln Maly Marketing Facebook page as well for regular updates on excellence, creativity, management, leadership, motivation, marketing, and corporate communications.

I love creativity. I thirst for examples of it. … just like some folks crave a concert with their favorite band, or yearn for an exciting football game, or can’t wait for their next vacation.

And, I find energy from creativity. In meetings. On billboards. In marketing campaigns. On palettes. In the board room. On the dance floor. In the studio.

I love the viral effects of creativity. One example spawns more inspiration.

More ideas. More excitement. More color to our worlds.

Imagination and originality can inspire even more inventiveness and an attitude of “We can do that.”

Here’s a thought. According to dictionary.com, the definition of begets, is to produce as an effect, for example, “A belief that power begets power.”

Yes, creativity ‘begets’ more creativity.

Creativity is freeing. Contagious. Explosive. Fun. Pulse-stirring. Mind-jogging. Finger-snapping. Smile-breaking.

And … as we see in the examples below… creativity can reach from your head to your toes. Indeed, it can be toe-tapping.

Splash Dance –

A spontaneous, fun, and very creative public dance on Cincinnati’s Fountain Square, organized by the Fine Arts Fund.

watch?v=EW58tCXeb80

White Nights –

A timeless example of creative genius by Mikhail Baryshnikov and Gregory Hines.

watch?v=haBZCrBHMm4&feature=related

Lindy Dance Finals –

Some fast-moving, swinging-ly creative dance performance clips from the 2006 Lindy Dance Finals.

watch?v=myJj0mNNe1Y

Mozart –

A fun performance of a Mozart piece on a giant floor piano at a toy store.

watch?v=wxwgC8tSglk&feature=related

Michael Jackson –

What can I say? Plain awesome dance creativity and talent that has indeed spurred more creativity and originality.

watch?v=-tqYUTjQIc0

Flawless –

An original, finely-synchronized performance by the dance group, Flawless, during the finals of Britain’s You’ve Got Talent.

watch?v=dG8i9ymWaVQ

Please feel free to share your thoughts in the comment box below.

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Hmmm…. the weather…. and business.

How do these two apparently separate categories relate? And, how does the weather tie-into a blog post reflection on inspiration, innovation, and creativity?

The weather can of course provide us with an always-safe entry-point topic when we find ourselves at a networking meeting; when we are chatting with a potential customer; or, perhaps, when we need a buffer conversation before a meeting begins.

Actually though, the weather is a lot like business … and life.

Weather is global and multi-demographic. In fact, weather is possibly one of the purest examples of a multi-dimensional product. Weather transcends language, cultures, generational differences, sex, intellectual abilities, academic degrees, professions, left and right brains, and even Myers-Briggs personalities.

But, for a moment, I’d like to go one step deeper and explore how the weather resembles the challenges – and the rewards – of our own creative paths.

Would you agree that we all have droughts of energy, inspiration, motivation and direction?

And, then there are rainy days – or worse yet, a complete rainy week. These weather elements can indeed tax our patience and drain our creative juices.

On the flip-side though – if we think positively – these same rainy days can also offer a sense of quiet, rhythm, and calm that can be perfect for nurturing new life, new ideas, and fresh buds of creativity.

Can you recall one of those exciting, don’t-happen-often moments when you had a lightening-bolt, aha brainstorm thought. Or, better yet, a lightening-storm moment.

Seconds like that stand out in each of our memories. If we can capture the power of these episodes, they could perhaps result in the launching of an innovative new product, defining a new campaign, and even determining our own future.

No doubt too, we can all relate to those mornings that we walk outside to start our day and we abruptly face a sea of fog.

These days are not totally unlike those mornings when our brains seem filled with their own mental haze and, try as we may, we too have zero visibility and little direction. We persist though, knowing that we have to find a way to work through the grey mist. We’ll quickly grab an extra cup of cappucino with a dab of cinnamon and nutmeg, or (foregoing any diet resolutions) we munch on a rich, chewy, double-chocolate brownie before our first meeting (and yes, it is ok to have a brownie for breakfast.)

Then, there are of course rainbows – and rainbow moments.

Have you ever been in a meeting when the ideas start percolating and then one suggestion literally feeds off the one before it? The energy can be so positive, that we could almost swear that we can taste ‘it’. Allowing and encouraging a full-color-spectrum of original ideas can, in fact, add to the very color of our company. Absolutely, creativity and positive energy is contagious. We can experience our own multi-colored, panoramic, inspired – and inspiring – creative phenomenon.

Many of us can relate as well, to those days when it seems that we have been dealt with a hurricane-force workload. We can begin our day with an organized, quiet schedule that then, quite literally, blows apart with unexpected tasks and must-do’s. We’re then confronting a tornadic force that needs to be reckoned with immediately.

We can be beaten-down by the forces of the winds upon us – or, we can choose to see these times as opportunities for more creative approaches to weathering the storm.

There are occasions, too, that I can remember in my own career and life where I ended the day with a complete brick wall – and, at the same time that I needed to be thinking of a ‘new and awesome idea’ for a client’s Marketing Plan. My brain cells might have been churning, but I was only ending up with a grey, blank night sky. However, after some sleep and brain cell ‘rest’, I would wake up at 4 a.m. with my own sunrise – fresh thoughts and new ideas.

Literally, it was a new day – filled with energy, vibrancy, and color. These sunrise mornings are a good reminder too – for business, and for life – that outstanding sunrises often follow dark, dreary evenings.

And, likewise, if we can continue to think positive, even bitter winter days filled with ice and snow don’t have to be negative, dead, non-motivated days. Instead, winter weather actually adds a crispness to our thinking.

Cold, challenging days demand an extra sharpness to our routine. They force us to tread carefully, to plan thoughtfully, and rise to the challenge.

So… how do you weather your own weather challenges? How have you encouraged creativity in yourself and your team despite the gray periods – the cloudy weeks? How has a storm within your own life resulted in new insights?

Please feel free to share your thoughts in the comment box below.

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Today’s Simply Said blog post is dedicated to B and R.

Many years ago, one of my sons had a colorful soccer coach who originally had hailed from England. With his decidedly British accent and the gift of a charismatic leader-type personality, this coach was a genius at inspiring a group of ‘ok’ high school soccer players to become better than ok – in fact, the team eventually became much better than even ‘good.’

When the coach was especially excited, you could hear his encouraging words clear across the field and far into the parent stands.

Well-done, lads!
Fine job, my boys!
Bloomin’ good run, Chad!
Well, that was bloomin’ awesome, Joe!
Why, what a bloomin’ fine goal, Bobby!
Bloomin’, bloody good, Tim!

Aaaah, the power of encouragement! And reinforcement! And telling others you believe in them! And really believing that yourself!

I’ve been thinking too about the word ‘bloomin. I like that word. Dictionary.com doesn’t agree with me. And Merriam-Webster.com doesn’t agree with me. Those websites want me to insert the word ‘blooming’ into my word search.

There is something though about the word bloomin that inspires fun, excitement, energy, and the thought that the unusual could be good.

Would I rather be my blooming best – or my bloomin’ best? Would I want my intern to give me a blooming first draft – or a bloomin’ good first-draft?

The basic point in this blog post though is deeper than a debate about bloomin’ vs. blooming. The idea is that a simple bud can become an amazing bloom. A simple idea could perhaps become an exciting new invention.

The bud.

The bloom.

However, that idea, can just as easily be squelched at its own stage of inception if shot down with the many caveats we so typically hear: “Oh, we don’t do things like that in this company.” “Nice idea, but that would never fly.” “If you could apply as much energy to your workload as you do dreaming up new ideas, this company might actually be profitable.”

Yes, an inspired thought can go only as far as a bleep in our virtual air space… or it can be encouraged, explored, and tweaked. Originality and uniqueness can become extinct in a child as young as eight – or even perhaps in a new employee of only one week – if we don’t allow the freedom to ‘bloom.’

What innovations – what creativity – what excitement our businesses could show if we would allow and ‘cheer on’ our lads, our lasses and their ideas!

And what power and what beauty our own lives could have if we would listen to our own hearts and our ‘what if’s’. Why, perhaps we wouldn’t just become a bloom – we could blossom into a whole bouquet.

The bouquet.

Please feel free to share your thoughts in the comment box below.

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The social media universe and the art world are abuzz about the discovery of a six-year-old prodigy watercolorist living obscurely (up until now) in a small English town. I have been thinking about the universality of this enthusiasm – crossing over business interests; industries; age demographics; geographical boundaries; political platforms; and levels of art sophistication.

Watercolor by six-year-old prodigy, Kieron Williamson

What is it about the story and the artist’s work that is so intriguing? The artwork is indeed wonderful. The talent in this young artist at this early age is incredible. And, the story is fascinating.

But … here’s another thought about our fascination with this new artist. We all (universally) yearn for fresh ingenuity, untainted talent, dreams, and excellence. There is a simple and unsullied beauty evidenced in this boy’s artwork.

Kieron Williamson: photo from dailymail.com

Together, we are weary of the same ‘ol and the lifeless repetition of ideas, design, words, concepts. The young artist Kieron Williamson represents a new exciting future. He symbolizes: Originality. Purity. Innocence. Brilliance.

The youth’s story is inspiring and reminds me of the rarity of ‘genius’ artists. Additionally though, the story reinforces that collectively, we have the innate appreciation for, and need for, beauty, for the unique, for ideas that stand out above the crowd, for fresh and dynamic leaders, and for excellence. In art. In business. In life. In our cultures.

Thank you young Kieron Williamson for your inspiration.

Readers: what inspires you to be inventive, creative, excellent? Please feel free to share your thoughts in the comment box below.

You can read more about this young artist and view samples of his art at this dailymail.com story.

Please feel free to share your thoughts in the comment box below.

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And, I’d be honored if you would like to follow me on Twitter @JoanneMaly or visit the Lincoln Maly Marketing fan page.

Creativity is like juice. It can give you an inspiration buzz similar to drinking a 10 oz. glass of freshly-squeezed chilled, foamy orange juice on an empty stomach.

And yet….

Creative energy can be easily sucked out of us by our own and others’ negativism, woe-is me talk, and by focusing on the reasons ‘we can’t’ instead of focusing on the reasons ‘we can.’  Relentless talk about the downturn of the economy, disappointing political heroes, and business leader trust gone awry, can almost visibly drain the inspiration right out of us.

I have an image though that I’d like to share with you …. and together then, perhaps we can all … break free of the things that are holding us back from being all we can be, and start again to ‘think large’, and believe in the big picture and in fact, a bright picture.

Here is your picture for the day.

Barnacles.

Barnacles are an unattractive, pervasive crustacean. (My apologies to all barnacles.)

Instead of working hard and ‘crawling after their own food’ barnacles glue themselves to rocks and other living and non-living things and wait for food to wash by. (www.library.thinkquest.org). Once something alive, free-floating and yummy swims by, that’s when the barnacles reach out their barbed legs and grab onto whatever and absorbs or ‘sucks out’ the oxygen of its grabbed prey. Through adulthood, the barnacle species will remain in their ‘spot’, held permanently by one of the strongest-known natural adhesives.

Barnacles have ‘trap doors’ that rhythmically open and close. (www.chesapeakebay.net).

An unscientific, personal interpretation of the above description:

a)  Barnacles are lazy and are leeching off of the energy of others.

b)  Barnacles ‘stick’ onto unaware passers-by.

c)  Once grabbed, the passer-by is definitely ‘stuck’.

d)  If not alert, the unsuspecting can fall into the barnacle’s ‘trap door.’

A business and ‘real’ life interpretation of the barnacle saga:

a)  In our own worlds, both business and in our ‘real’ lives, we need to be wary of the lurking barnacles around us.

b)  Barnacles need our creativity and energy to feed themselves.

c)  Barnacles can be people, businesses climates, work settings, the news, ourselves …. anyone and anything that can suck our own oxygen or drink our creative juice.

d)  The barnacle folks will glue-us-back from being all that we can be.

e)  It’s easy to be unaware that we have even fallen into dangerous waters where our creativity and spirit are threatened. It can just ‘happen.’

My thought for the day then?

For me, I’m going to think about what lurking negativity is ‘out there’ and ‘within me’ – holding me back from all that I can be. And then, I’m going to go against the scientific theory of being stuck by ‘the strongest known naturally adhesive’. I then plan to break free of any barnacles that are holding me back.

Please feel free to share your thoughts in the comment box below.

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And, I’d be honored if you would like to follow me on Twitter @JoanneMaly or visit the Lincoln Maly Marketing fan page.

Zappos.com sells shoes.

Well, actually, Zappos sells shoes … and backpacks … and purses … and jewelry … and housewares … and paraphernalia … and more.

Even prior to the July 22, 2009 purchase of Zappos by Amazon.com, there was a buzz about this company that defied the norm. As a person who loves to delve into the why’s of business success stories, I was curious about Zappos.

Note: I am apparently one of a few people out there who has never purchased anything from Zappos.com or ‘watched’ my new shoes’ hour-by-hour, animated delivery tracking visuals on the company’s website.

There are perhaps figuratively a ‘ga-zillion’ online stores and e-commerce sites. So then, why this ‘love-fest’ for Zappos? Is Zappos the Lance Armstrong of retail.com? And if you built a pyramid graphic representing online retail merchants’ customer popularity, would Zappos be at the top of that apex?

I visited the home page for www.Zappos.com, and at first glance, it appears to be just another ‘order-your-shoes-from-us’ site. Given the hype, I suppose that I expected to see a product inventory catalog page more like the bells-and-whistles-explosive-color-fun-to-use Disney.com site. Almost disappointingly, the Zappos.com landing page is plain, functional, and just ‘there.’

But the company’s bells and whistles come in another way. In fact, the company’s differentiating strengths practically shout once you navigate through Zappos.com.

A visit specifically to the Zappos customer comments page told me the real Zappos story. That’s where I found a literal litany of warm and fuzzy user comments. http://www.zappos.com/n/showtestimonials.cg

The Zappos magic is that they have blended the lessons that business owners in our grandparents’ days knew (the customer comes first) with trend-setting e-marketing and retail technology. The company works from a starting point and a basic philosophy that ‘our customers rule.’ From that philosophy, Zappos has shaped a business strategy that is creative and demanding. And, from that strategy, they have then developed an order and delivery operation that is best-in-class compared with their competitors. The company continues to deliver on their promise and wow the industry.

Customers gush over the service they have received. Amazon’s CEO Jeff Bezos had some pretty effusive comments as well about his newly-purchased company. In a fun YouTube video, Bezos casually chatted about Amazon and his company’s new ‘toy’ (oops, I mean, his Zappos purchase).

Bezos said, “Zappos has a customer obsession that’s so easy for me to admire.”

He continued, “I get all weak-kneed when I see a customer-obsessed company, and Zappos certainly is that. Zappos also has a totally unique culture…and I’m super excited about that.”   Source: Los Angeles Times article: http://bit.ly/O6Q3h

I’m hooked on the Zappos concept and on their company goal for nothing-short-of-excellent-performance.

Now, the question is…. What kind of shoe do I want?

I’ve copied some of the Zappos.com customer comments below to give the readers of this Simply Said blog some ideas for implementation in your own business and life.

Zappos customer Margaret says:

I’m just writing to tell you how fantastic your customer service is! I am really impressed with the speed and accuracy of incoming orders as well as returns. …. Zappos is fantastic ….! We will continue to use Zappos in the future!

Zappos customer Amy says:

… I love shopping with you and will continue to do so. Your service is outstanding.

Zappos customer Elaine says:

… I just love Zappos. Your site is so easy … Your customer service is outstanding. It amazes me I can place an order one day and the next day it is sitting on my porch. … Great Job Everyone!

Zappos customer Alicia says:

… How cool! I was certain there was a mistake, I knew I had just ordered the shoes yesterday – and they were here today!

Zappos customer Brian says:

… There is NOTHING out there like your company. Everything about it is perfect. Awesome!

Zappos customer Denise H. says:

… Wow… I am very pleased to do business with a company that goes the extra mile and that truly understands the meaning of customer service.

Zappos YouTube video

Please feel free to share your thoughts in the comment box below.

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And, I’d be honored if you would like to follow me on Twitter @JoanneMaly or visit the Lincoln Maly Marketing fan page.

In America, at 12:34:56 a.m. today, July 8, 2009, the full numerical sequence was… 12345678909.

That daggoned ‘0’ before the ’9′ messes things up a bit… but nevertheless…..

Being a historical moment and all, perhaps it would be good to make a list of new intentions for the rest of your life (a little like a New Year’s list, but on a full-life-scope.) After all, it won’t be 07/08/09 again for another 100 years.

Short of that same ‘ol take-stock-of-your-life activity though, why not seize the moment – or at least the 07/08/09 day – to reflect on other out-of-the-ordinary natural occurrences that happen regularly, and think, now, how you and your business can capitalize on the opportunities that such events bring along with them.

By the way, if you missed celebrating the 12:34:56 a.m. time on Wednesday, you can always shoot for 12:34:56 p.m. time, when the phenomenon occurs again just after noon. And, if you are in the eastern time zone at that moment, you could perhaps board a jet flying west and then celebrate this numerical experience twice in your life.

How could a business have creatively capitalized on the 07/08/09 occasion?

Here are just a few thoughts:

1. Local TV Station or Local Online News Site: Viewer or reader voting poll for the favorite charity out of a selected organization list, with a donation of $7,809 going to the top three winning charities. Prizes would be awarded at 7 p.m., at 8 p.m.; and again, at 9 p.m. on 07/08/09.

2. Gas Station: $.07 cents lower than the competition on regular-grade gas; $.08 lower on super-grade gas; $.09 lower on premium-grade gas on 07/08/09.

3. Clothing Retail Store: Brightly-printed t-shirts commemorating the day; only available with a purchase on that day; at a cost of only $.07 for a small; $08 for a medium; and $09 for a large. (e.g., “I bought my shirt on 07/08/09 at Macy’s.”)

4. Mega  Stores like Target, Meijer, Wal-Mart, K-mart: Specific and different, super customer specials at each of these times: 7 a.m., 8 a.m., and 9 a.m. and 7 p.m., 8 p.m. and 9 p.m. on 07/08/09.

5. Online Merchandise Sites like ebay.com and amazon.com: Special discounts on 07/08/09 only, on items won or purchased or that have a 7, 8 or 9 as the first number in the product’s SKU.

6. Online Shoe Sales Sites like zappos.com: Special discounts for customers who order shoes in size 7, 8 or 9 on 07/08/09.

Through quick, free-flowing, idea-charged brainstorming, the sky is the limit on inspiration. Whether the day is 07/08/09 or 10/15/09, encouraging good ideas, fertilizing those ideas, looking for opportunities, and seizing special moments…  are some of the surest ways to achieve extra company and product exposure, create higher customer awareness, and build consumer and community loyalty.

Is it too early then to post an entry in our Covey Planners and Outlook Calendars for six months before 10/10/10?

And hopefully, we won’t wait that long for some blockbuster brainstorming sessions.

Please feel free to share your thoughts in the comment box below.

If you liked this post, please share it on Twitter, Digg, Delicious, StumbleUpon, LinkedIn, or Facebook. And, I’d be honored if you would like to follow me on Twitter @JoanneMaly or visit the Lincoln Maly Marketing fan page.

This morning, I found myself working as fast as my brain could take me. At one point, I just stopped, took a breath, said ‘whew.’ It’s funny how that ‘whew’ sound, in fact, did remind me to stop ‘running’ and spend a few seconds instead stepping back, look at the project’s end-goals, and re-strategize.

This ‘whew’ moment reminded me of the old Warner Brothers Road Runner cartoons. Poor Wile E. Coyote tried every trick he could think of — and he fell for each quirky ad promise for a sure-fire end to his nemesis, the always-clever Road Runner.

In the 50’s cartoon version of the age-old David vs. Goliath story, despite the obvious odds and literal roadblocks, Road Runner wins the challenge in every episode. In spite of Wile E. Coyote’s never-ending pursuit of Road Runner, the sprightly, little bird outsmarts his ‘hungry’ competition through humorous antics time and time again. On a second-level though, Road Runner wins because of astute, crafty, clever ingenuity. He doesn’t just pursue or run, he strategizes and ‘tacticizes.’ (so, there’s a new word for you.)

Does this scenario remind you of business and marketing?

For the last few years, we business professionals are constantly being asked to do more; do ‘it’ with less, do ‘it’ faster; and then come back to the table with high-five-level ROI. Period.

In a world of ‘don’t-tell-me-how-just-tell-me-that-you-did-it’ mentality, there is an easy tendency to speed through the planning and strategic part of an initiative. Research is big. Operations – perhaps even bigger. But, without inspired and well-considered marketing and communications, we too can face our own roadblocks and the wrong results we had anticipated.

We could just speed faster like Wile E. Coyote, but it could ultimately take us to a dead-end. We could easily imitate leaders in our individual areas of business, duplicate what they are doing, or one-up their efforts.

Or…..

We could stop, take a breath, (say ‘whew’’) and ask what can I do differently? What idea hasn’t been tried yet? What is my instinct telling me – as well as – my experience and research?

I wrote myself a message on a Post-it-note today. It says simply: “Beep-Beep.” That Road Runner sound will be my own reminder message to ‘stop’ and creatively out-think the competition before I speed ahead.

To help you too think like a Road Runner — with ingenuity, guile, and quick-wittedness (and some humor), I encourage you to stop and say ‘whew’.

Perhaps, a visit to this fun link of some fun Road Runner vs. Wile E. Coyote cartoon clips from Warner Brothers will trigger some of your own creative ideas: Road Runner vs. Wile E. Coyote

Please feel free to share your thoughts in the comment box below.

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