The Google Parisian Love commercial might just be the quietest, most creative, classiest, memorable spot of this year’s Super Bowl.
Super Bowl XVIV is now history – and the hundred-plus $2 million commercials have had their 30 seconds of glory – or not.
Part I of this casual look at the impact of Super Bowl commercials ended with the thought that perhaps this annual advertising ritual reflects who we are at this point in our history and perhaps also helps sew the very fabric of our culture. After tonight’s commercials, I am reflective.
Are you as well?
I don’t recall as intense of a pre-Bowl ad frenzy as this year. What impact has social media played in the global grassroots conversation about the good, the bad, the ugly commercials? How much Twittering, FaceBook posting and blogging was going on during the game between the Indianapolis Colts and the New Orleans Saints? There might not be a definitive answer to those questions, but there is no mistake that Bowl viewers were anticipating some daggoned good ads to complement the four quarters of passing, tackling, whistle-blowing, chest-butting, touchdown dances, and on-screen animated scrimmage line drawings.
One of the most humorous 30 seconds in the game actually was part of the ‘real’ game, and not during the commercial breaks. The second half began with a mound of scrambling of 250 – 300 lb. men grabbing for anything that felt like loose pigskin. You had to laugh.
But I digress. There were definitely some good commercials as well during the 2010 Super Bowl including:
- Volkswagen’s Punch Buggy ‘That’s Das Car’ spot;
- the Doritos spot where the young boy warns his mom’s date to keep his hands off his mom and off the little boy’s Doritos;
- the Coke spot in which a sleepwalking man in the deserted outdoors opens a fridge and opens happiness;
- the Simpson-themed Coke commercial, again with the open happiness theme;
- the E*trade spot that added a young girl to the voice-over toddler conversation this year;
- the artistic Kia spot highlighting the company’s great car finishes.
For the consumers who wanted to have a say in which commercials they thought were the strongest, there were many options this year, including the MSNBC.com online ballot.
And not to be out-done by a competing network, CBS had their own website-driving concept.
Have you voted yet? Which was your favorite commercial in Super Bowl 44? Which commercial was your least favorite?
And… if you didn’t catch the Part I blog post of And Let the Annual Advertising Ritual Begin – The Super Bowl vs. The Super Bowl Commercials, you can find it here.
Please feel free to share your thoughts in the comment box below.
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