By Joanne Maly
August 26, 2011
Inimitable Leader – Steve Jobs

His impact. His vision.
Guest post – authored by John Biggs of Tech Crunch.
An inspirational tribute to Steve Jobs.
- a passionate generation-changing cultural leader -
- Apple founder and long-time CEO -
Intro – Joanne Maly of Lincoln Maly Marketing
No doubt, each of us experienced our own personal reactions and emotions on Wednesday evening, August 23, 2011 when Apple announced that Steve Jobs was resigning as CEO of Apple because of health reasons.
Steve Jobs personally impacted the culture of America and the world with his own entrepreneurial spirit and vision, as well as the creative culture of excellence that he has inspired and exemplified for more than a generation. Mr. Jobs has become more than a business leader, technology icon, and innovator. The creative genius of Mr. Jobs and his very public life helped this man become ‘a real person’ in our lives even though we have never met him personally. We are sad for his failing health and for the loss of his continued ‘thinking-outside-the-box’ inventions.
The day after the announcement, I read the following post written by TechCrunch.com editor, John Biggs and was inspired by the beauty of the John’s words and the simplicity with which he captured the impact, spirit, and legacy of Steve Jobs.
John Biggs has graciously agreed to allow me to include his TechCrunch,com post on the ‘Simply Said’ Blog. Thank you, John. - jlm
John Bigg’s bio follows at the end of this Simply Said Blog entry.
Steve Jobs: The End of an Era

by John Biggs on TechCrunch.com, August 24, 2011
We all know the broad strokes: a boy is born to a graduate student and her Syrian boyfriend. She places the boy for adoption. He comes to live with Paul and Clara. Paul is a machinist who moved to San Francisco after WWII. He grows up in Santa Clara county. It’s flat, lots of one story buildings, mostly middle/upper middle class, outside of the bad parts. Parts of it are pretty, parts aren’t. He wasn’t coddled. His biological mother makes his adoptive parents promise to send him to college. In fourth grade he has a great teacher and, presumably, another and another.
His parents scrape to send him to Reed. He drops out of college and starts dropping in on classes that interest him. He makes money returning bottles and he hits the Hare Krishna temple now and then for a free meal. He takes calligraphy, eschews the typical coursework, and at age 20 he and a buddy start a company.
He’s a buddhist with a temper. He cuts down rivals and builds up a team of 4,000 dedicated to his singular vision. He’s ousted, builds another company or two, and comes back. He’s kind of a hippie, enjoying Bob Dylan and the Beatles. He loves music.
He’s leaving, now, the victim of something gnawing at his health like sea spray whittles a wooden pier.
Where does that leave Apple? And where does that leave us?
I wasn’t always a Mac lover. I thought they were over-priced and pretty, the candy colors far too silly for my 486 tastes. Any chip that had the word Power in its name was overcompensating, I wagered.

But over the past decade I learned the satisfaction of a machine that just works. It’s a machine that the boy put most of his life into, a machine that has the heart of a much older thing, a thing that lay blinking and frantic in a Stanford computer lab somewhere and then, over time, shrank down to something you and I can fit into our pockets.
Many complained that the ecosystem that he created was a walled garden, but I’d equate it to a pasture. “The reason everything looks beautiful is because it is out of balance,” wrote Zen master Shunryu Suzuki. “But its background is always in perfect harmony.” In the front, anything can happen. In the back, perfect calm and order.
There is a strain of Internet thought that requires us to tear down, to refuse to see the other side. There will be plenty of that going on in the next few days as talking heads talk. But name one CEO who, on leaving his company, will raise such a wave of well-wishes and interest? When Michael Dell dodders off or Howard Stringer plops into a club chair for his final cigar, will anyone care the next day?
We all know the broad strokes: The man got sicker, he almost quit, kept at it. He embraced a successor and groomed him to be as calm a force as he once was. He kept us surprised, entertained, constantly speculating. We wondered where he was. If he was well.
We all know the broad strokes: He isn’t well. He’s stepped down. Another Buddhist (or near enough to one) said “The mark of the immature man is that he wants to die nobly for a cause, while the mark of a mature man is that he wants to live humbly for one.”
Godspeed, Mr. Jobs. We’ll miss you on stage.
About John Biggs

John Biggs lives in Brooklyn, New York and writes about technology, security, gadget, gear, wristwatches, and the Internet. After spending four years as an IT programmer, John switched gears and became a full-time journalist.
His work has appeared in the New York Times, Laptop, PC Upgrade, Surge, Gizmodo, Men’s Health, InSync, Linux Journal, Popular Science, Sync. John has written a book called Black Hat: Misfits, Criminals, and Scammers in the Internet Age.
John Biggs is currently Editor-in-Chief of CrunchGear.com and he runs the BigWideLogic.com family of blogs, including SlushPile.net and WristWatchReview.com. John also runs the HourTime Podcast with Ariel Adams.
Thank you for allowing us to share your post, with our Simply Said Blog readers. - jlm
********************
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By Joanne Maly
April 3, 2011
Yesterday … You Said Tomorrow.

The simplicity of these words disguises the depth of this message.
The length of the phrase minimalizes the weight of the thought.
The power in this thought can change a direction.
The direction of a person. A cause. A career. A life.
Did you ever step back and ask yourself what am I putting off until tomorrow that I need to do today?
I saw this particular Nike message a few years ago and it still serves as a wake-up reminder for me.
Yesterday … You Said Tomorrow.
What is it that holds me back from being all that I can be?
From being the person I was created to be?
From being the force of change in the world around me?
From being the quiet when the world is loud?
From being the voice when others won’t speak?
From being the soul when the cause has lost its heart?
What is it that halts me from speaking from my heart for fear that others will think less of me?
What is it that prevents me from being the courageous leader when it is more comfortable to be a silent follower?
What is it that holds me back from speaking the positive when being negative is more popular?
… From being the creative source when others just repeat what is working for others?
What is it that is stopping me from seizing “this” moment?
… From not accepting risk and not taking a chance?
What am I not seeing? Not doing?
What am I not taking personal responsibility for?
What am I waiting until tomorrow to do … when if I could do it now … I could make the difference that is needed … today.
If this was my last day on this planet – what do I need to do?
To make the difference I was meant to make?
If I want to make a difference, then no more tomorrows.

Today is the day.
Today is that day.
I am going to Seize it.
How about you?
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By Joanne Maly
April 30, 2010
The Power of Simplicity

Quiet. Solitude. Peace. Purity. Simplicity. Beauty.
Important words. Words that are at the core of each one of us. As persons. As professionals.
And again, as individual persons first.
Whether our role in life is as a business professional, a medical professional, an artist, a teacher, an athlete, or a politician, a government employee, a student … one pervasive need is simplicity.
A very inspiring video of a 7-year-old Texas girl and young gospel singer named Rhema Marvanne singing a simple rendition of Amazing Grace gave me a moment of reflection this morning before I began a busy day, followed by a busy weekend, in a busy month, in a busy life.
The purity of the song and the quiet acoustic presentation of the music itself helped remind me again in my own personal life – and in my business life – to get to the core of the message, get to the baseline, drown out the noise, stay focused, and remain grounded.
Solutions, results, and success will follow.
Quiet, solitude, peace, simplicity, and beauty will follow.
I’ll leave you with that simple message today and with this moving video.
I’d love to hear your thoughts. Please feel free to share your comments in the section below.
This post is dedicated to a new friend, T.C., who works passionately and importantly to find the baseline message amidst the noise and mentors many in pursuit of that goal.
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By Joanne Maly
April 23, 2010
It’s Contagious.
I love the new definition of contagious these days. Not medically speaking, of course.
For many businesses, the trend du jour is to be perceived as different, bold, edgy, creative and fun — and to have your message spread with a mind of its own.

The goal is to have your message reach potential eyes, ears, fingers, computers, ipods, ipads and mobile phones as quickly and as broadly as possible.

Undoubtedly, there are many an ad agency and product company who woke up this very morning hoping that someone on their staff would have a simply genius idea today. And they hoped that idea would result in a print ad, tv commercial or online video that in turn would then spark a contagious flurry of viral proliferation throughout every social media medium.
The Old Spice – If You Have It – commercial continues to have its own afterlife on the internet for instance, long after the actual spot aired on tv.
The ideal scenario is to have the germ (ahem, I mean concept) eventually disseminated across Facebook, YouTube, Twitter, Plaxo, FriendFeed, Hulu, MySpace, Google and Bing, etc. The inspired graphic, the 30-second tv spot or the one-minute video would catch the imagination of the public and in a nano-second, we would see the idea-as-a-finished-product then proliferated across the world’s airwaves and web-ernet with immediacy and ‘contagious’ enthusiasm.
An example in point: the Roller Babies viral video produced by Evian cleverly spread the product’s targeted message across the internet through subtle fun.
Instead of virus symptoms being the topic reserved for doctor offices, we now spend time talking about viral basics in our conference rooms. We analyze an idea for success fundamentals such as message clarity and visual creativity. We probe ideas for elements of uniqueness, factors of fun, the possibilities for success, and hopefully, the potential for a full viral outbreak.

Last year’s amazing public singing debut of Susan Boyle on Britain’s Got Talent swept through social and traditional mediums with a vengeance. Companies dream of a similar word-of-mouth success.
This new world of viral thinking has added a whole new world of fun and energy to business.
In essence, we have a new vernacular for successful marketing and advertising. And the word contagious now enjoys a whole new reputation.
Please feel free to share your thoughts in the comment box below.
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By Joanne Maly
January 23, 2010

Courtesy of the Flickr photostream of tomt6788
Excellence Exemplified … quietly
Two events in our own family lately have me reflecting today on the power of individual people in the world around them. One of these family events will be written about another day. The second event though is the focus of today’s post – the death of a special person this week – an aunt (M. B.) – who, simply said, exemplifies excellence.
When I began writing Simply Said blog posts, I knew that I wanted to write about the people and things that inspire me. In-turn, my hope was to inspire readers. My focus would be on excellence in business, in creativity, in marketing, in communication, in leadership – and I’d like to add – life.
There are people in my own life who I could name in a nano-second who define for me ‘the best’. The best CEO. The best corporate executive. The best marketing mind. The best social media trend-setter. The best professor. The best political leader. The best friend.
The most creative musician. The most talented artist. The most Renaissance-like thinker. The most charismatic personality.
To me, M. B. characterizes the impact that one person can make in the world without headlines, clamor and fireworks. Her quiet, understated beauty of spirit evolved throughout her life into an inimitable power that radiated to those who came in contact with her. The person who met her on the elevator at work. The colleague who sat next to her in the office. The person sitting next to her on the bus. The children in the neighborhood. The women and men in her community. Her friends. Her family.
With my marketing hat on, I could say that ‘M’ was the epitome of the concept of viral marketing. She touched a person, a life, a day. That person was then calmed, inspired, loved. That life was then left changed. That day was then left whole. The chain had begun. That chain of events would continue. Then multiply. And spread … virally.
There is a magic that some people can bring to the world just by the simplicity of being who they are. ‘M’ was this type of magical person with an engaging heart and giving soul. An excellence that so many of us aspire to model.

M. B.
Excellence and Beauty
Small woman. Beautiful heart.
Deepest soul. Giving soul.
Laughing smile.
Twinkling eyes.
Tender hands. Warm spirit.
Quiet power.
So very missed.
Please feel free to share your thoughts in the comment box below.
If you liked this post, please share it on Twitter, Digg, Delicious, StumbleUpon, Reddit, LinkedIn, or Facebook. And, I’d be honored if you would like to follow me on Twitter @JoanneMaly or visit the Lincoln Maly Marketing page.
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By Joanne Maly
December 18, 2009

Photo from the Flickr photostream of Rickydavid
Dreams… and a belief that we can do anything.
Let me set the stage by sharing that this has been a special week in our family’s lifeline. Some recent family milestones have me in a reflective space – about life, and business, and relationships, and creativity, and energy, and well… life.
Life itself, and our spirit, our motivation, our feeling of our place in the world – can be challenged by the upswings and the lulls; by the always-changing events of our small circles; by the decisions of corporate and government leaders; and on and on. But I am convinced that, ultimately, the moments of personal decision and personal courage determine our personal happiness and our personal success.
Our oldest son, B, became engaged last Saturday night to his awesome girlfriend, R. Another son, J, married his long-time, special girlfriend, MB, in early June. Our daughter, L, took a courageous, life-changing step this fall and moved back to the Midwest from her beloved New York City to make a difference in this part of the country. And a fourth child, T, graduated from college in late August as a mature-beyond-his-years young man ready to set the world on fire (editor’s note: I think he will.)
These scenarios no doubt mirror stories in your own life and in those of your family, your friends, and your colleagues. I am wondering how we can all tap into these magic times and hold on to ‘the positive’; hold on to ‘the energy’; hold on to ‘the contagious spirit.’
Important choices in our lives require preparation, sacrifice, observation, determination, creativity, and a willingness to believe in a dream. The young people described above have had to set their sights on a goal and stay steady – despite setbacks, sadness, negative influences and influencers, disappointments, and naysayers. They believed they could … and they did. They believed in the goodness of another person. They looked for the beauty in another person’s soul. They listened to others’ ideas. They looked for positive leadership and they chose to become positive leaders themselves. They believed in the power of knowledge and the need for personal discipline. They believed in their ideas and their vision for what ‘could be.’ They believed in ‘who they were’ and that ‘they could’ when others thought ‘they couldn’t.’
I’d like to bottle that type of belief, enthusiasm and spirit in a bottle – and sprinkle it on those who live to be negative. Spray it on those who live by the mantra, it can’t be done. Shake some of that magic on those who say I could never do anything like that because my boss won’t let me. Scatter it over those who remain silent because they believe no one would like my idea, so why even say it. Dust it over those who could become something so great – even in their own circle (office, neighborhood, network, city) – but remain stuck in the glue of indecisiveness, negativity, or misdirection.
Have you ever noticed that we are drawn to personalities that radiate energy? We seek out people who are filled with a positive spirit. We want to have the people with the can-do attitude on our team? We can name the people in our lives who stand out because they have a smile in their own soul and they are willing to share it with others. We want to be near others who have ‘life’ in their eyes and they glow with that light.

Photo from the Flickr photostream of Amelia PS
The newly-engaged, the newly-married, the newly-moved, the newly-hired, the newly graduated – their lights are shining. Their spirit is contagious. Their excitement is infectious.
I believe that you – and I – can each believe more that ‘we can do it.’ Anything. You – and I – can each share our own inner glow more with those we work with, live with. I believe that you – and I – can recapture a dream that lays dormant – and give it wings.
And, I am not going to wait until tomorrow. You?
Please feel free to share your thoughts in the comment box below.
If you liked this post, please share it on Twitter, Digg, Delicious, StumbleUpon, Reddit, LinkedIn, or Facebook. And, I’d be honored if you would like to follow me on Twitter @JoanneMaly or visit the Lincoln Maly Marketing page.
Feel free to join the Lincoln Maly Marketing Facebook page as well for regular updates on excellence, creativity, management, leadership, motivation, marketing, and corporate communications.
Note: Today’s Simply Said blog post is dedicated to B, R, J, MB, L, and T because each of you believed and you share your own light with all who are lucky to be around you.
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By Joanne Maly
October 31, 2009

I watched perhaps the best Halloween film of all time (and no, it wasn’t Halloween I or Psycho-Version IV or SabreSaw I or MyTeethWillBiteYouBad or I’ve Got Your Back-Literally).
No… I think perhaps one of my favorite Halloween movies of all time is Mel Brooks’ version of Young Frankenstein.
For 90-minutes-plus, we get to sit back and enjoy simply-silly-sublime scenes created again and again by hilarious character portrayals, crack-up antics, and ingenious scripts filled with clever double-meaning quips.
In a film filled with home-run sound-bites and visual unforgettable moments, there is one blink-of-an-eye shot that I think I had missed previously. ‘The shot’, while funny, has also stirred a visual level of meaning for me today, and ‘the shot’, and for me, its double meaning, is one that can be easily missed. ‘The shot’ has had me thinking of my own oftentimes low-level of creativity and energy at the end of a day, and definitely, at the end of a week.
‘The shot’.
Picture if you will, the beloved hump-shouldered, head-covered, cape-ensconced, bulging-eye Igor (yes, and his name is pronounced eye-gore) dutifully setting off in the dark of the night to complete his eerie mission at the Brain Depository – i.e., secure a brain for the ‘monster.’
On the door leading into the Depository, Igor spies the message:
“After 5 p.m., slip brains through the door.”

Igor - from the Mel Brooks film, 'Young Frankenstein'
How many times have I felt like I needed to send my own Igor out on a middle-of-the-night mission to make a withdrawal from the Creativity Bank, take a quick loan from the Idea Depository, or perhaps pull down just the juiciest fruit from the Best Brain Juice Orchard?
How many times have I needed my brain to be alive, sparked, glowing, and blue with energy?

And yet, alas, my brain was as dry as desert dust.
What ideas have I tried to get my own brain recharged? Plugged-in? Buzzing? I’ll share some of my own ideas, but I’d love to hear some of yours as well.
My Top Five Ideas for Generating Igor-level Brain Cell Action
(*qualifier: these are not-scientifically-proven ideas, nor are they recommended for all readers … especially suggestion #4 for those on a no-sugar-low-fat-intake-sad-life diet.)
1) Take a long walk in a spot where no one knows me, without an ipod, singing to my own music, and of course, in a place where no on can hear me.
2) Doodle. Yep, I have some colored pencils on my desk that I pick-up and ‘draw’ on plain white paper. I am not an artist, but I love the simplicity of the non-defined scribbles (oops, I mean, images) on ‘a clean slate.’ The colored pencils remind me of that youthful six-year-old creativity before I found out that (again) shucks, I am not an artist.
3) Warm up the cup of green tea I sipped in the morning, and throw in a second (hmmmm… sometimes a third) tea bag.
4) Eat chocolate chips. I learned a long time ago that it takes too long to make a batch of chocolate chip cookies from scratch … per the directions on the back of the Nestle bag of chips bag … thus, a handful of chips is often the creative vitamin I find I was needing when I hit my own 5 p.m. ‘wall.’ (note: that wall does not always occur at 5 p.m. It has been known to appear as early as 6 a.m.)
5) Close my eyes. This fifth idea for generating creativity juice is often the first, and/or the last, and for me, many times, the best personal tip to find that obscure spot within my brain to ‘get going.’
What are your own top ideas to jump-start your creative juices?
And, while you are thinking on that question… here is my own Trick-or-Treat treat for you… a clip from the Young Frankenstein film (with the oft-used-oft-imitated-but-never-truly-imitated ‘Walk this way’ line.)
A short video clip from the favorite Mel Brooks film, \”Young Frankenstein\”
Please feel free to share your thoughts in the comment box below.
If you liked this post, please share it on Twitter, Digg, Delicious, StumbleUpon, LinkedIn, or Facebook. And, I’d be honored if you would like to follow me on Twitter @JoanneMaly or visit the Lincoln Maly Marketing fan page.
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By Joanne Maly
October 16, 2009
Life can be gray. Our minds can feel gray. Our creativity can seem bland. Dead. Gray. Our imagination can just seem zapped. Gray. Our energy fizzled. Our motivation zero-ed. Gray.
Good marketers and good leaders know this. Smart marketers and smart leaders however, go beyond ‘just’ the knowledge of the impact of color in their campaigns and projects. Instead, they work tirelessly until they have found ‘just’ the right message, great graphics, the ideal team, and … the perfect… colors.

Photo from the excellent Flickr photostream of ahannink (Alyssa Hannink)
Exciting colors. Blends of colors. Exotic colors. Branded colors. Eye-popping colors. Soul-stirring colors. Product-identifying colors. Product-selling colors. Team-inspiring colors. Heart-moving colors.
Successful businesses capitalize on the knowledge that color is indeed a key element to customer response. Think for a second about Apple® brand. In addition to product innovation, the calways-creative company uses color to feed their product brand buzz. Take for instance, the ipod commercials.
Ipod commercial
Color – and the absence of it – affects not just business, but our own personal lives. Did anyone ever ask you if you were having one of those ‘gray days?’ Interpretation: an absence-of-energy-and-life-and-spirit-type of day? What better way to motivate ourselves than by adding color to our lives? Colorful activities? Colorful surroundings? Colorful people? Colorful ideas?
How can you add color to your own life? And to your own career? And to the task on your to-do list at the moment? And – which colors will you add?

Color inspires creativity. Adds fun. Creates pizazz (or maybe we should say, pez). Seriously. A dynamic viral marketing tool for the Pez® product has been the creation of popular, consumer-generated, colorful, edge-cutting Pez® videos. Pez fans seem to love the colors and the fun concept of the product.
PEZ fireworks video
Colors create a ‘blip’ in our radar from the time that we are in pre-school. At the earliest of ages, we learn our name, our ‘letters’ and… what else? Our colors. We learn those colors creatively – in books, through songs, and in artwork. The beloved children’s character Kermit sang his own identifying lullaby to our children for years, “It’s Not Easy Being Green.” And to help stir your own colorful (creative) juices, I’ve included two more fun ‘color-themed’ videos.
\’I am Red\’ Video
\’Color Pants\’ Video
Personal and business inspiration can come from a potpourri of rainbow colors or from a single color treatment. Sometimes, it is the simplicity in a visual message that can produce the strongest response.

Color branding is key for many of the world’s top-ranked products. The branded single color of red is unmistakable in many of Target®’s commercials. How often have we watched a one of that company’s TV spots, with nary a mention of Target® until the final slide? Yet, we knew from the outset, that this was going to be a Target® ad.
Target\’s \’You Say Good-buy\’ Commercial
Colors are sensitive. They are individual. They are chameleon-esque. While one shade of blue creates a feeling of calm in one person, that same color can spark energy in another. I once saw a tv documentary on the seemingly endless and ongoing consumer research and tweaking that is expended to find just the right color mix – and shades of that right color mix – for the inimitable – and immensely successful – iconic Google® logo.

(from the source: http://www.google.com/logos/logos09-1.html)
Color speaks across cultures. Its language is absolutely universal. Its allure crosses over generations. Across demographics. Through political barriers. And color speaks to all of us.
\’Happy Birthday COLORS\’ by colorstv\’s
How have you seen color impact your life? Your business? Your marketing efforts? And again, how do you add color to your own life?
My wish for you is that you have days filled with colorful rainbows. May you appreciate the pallette of colorful personalities and ideas among your collegues. May your life path lead you on yellow-brick roads. May you heart be filled with blue-sky mornings and red-sky evenings. May your own imagination be sparked by autumn’s orange moons. May you find that even if you move to other countries, you find your way back to the green, green grass of home. May you dance through life with blue suede shoes, red dresses, and brightly-colored polka-dot ties. And may your challenges find solutions that bring each of you CANDY LAND®-colored successes.

Please feel free to share your thoughts in the comment box below.
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By Joanne Maly
October 2, 2009
I love creativity. I thirst for examples of it. … just like some folks crave a concert with their favorite band, or yearn for an exciting football game, or can’t wait for their next vacation.
And, I find energy from creativity. In meetings. On billboards. In marketing campaigns. On palettes. In the board room. On the dance floor. In the studio.

I love the viral effects of creativity. One example spawns more inspiration.
More ideas. More excitement. More color to our worlds.
Imagination and originality can inspire even more inventiveness and an attitude of “We can do that.”
Here’s a thought. According to dictionary.com, the definition of begets, is to produce as an effect, for example, “A belief that power begets power.”
Yes, creativity ‘begets’ more creativity.
Creativity is freeing. Contagious. Explosive. Fun. Pulse-stirring. Mind-jogging. Finger-snapping. Smile-breaking.
And … as we see in the examples below… creativity can reach from your head to your toes. Indeed, it can be toe-tapping.
Splash Dance –
A spontaneous, fun, and very creative public dance on Cincinnati’s Fountain Square, organized by the Fine Arts Fund.
watch?v=EW58tCXeb80
White Nights –
A timeless example of creative genius by Mikhail Baryshnikov and Gregory Hines.
watch?v=haBZCrBHMm4&feature=related
Lindy Dance Finals –
Some fast-moving, swinging-ly creative dance performance clips from the 2006 Lindy Dance Finals.
watch?v=myJj0mNNe1Y
Mozart –
A fun performance of a Mozart piece on a giant floor piano at a toy store.
watch?v=wxwgC8tSglk&feature=related
Michael Jackson –
What can I say? Plain awesome dance creativity and talent that has indeed spurred more creativity and originality.
watch?v=-tqYUTjQIc0
Flawless –
An original, finely-synchronized performance by the dance group, Flawless, during the finals of Britain’s You’ve Got Talent.
watch?v=dG8i9ymWaVQ
Please feel free to share your thoughts in the comment box below.
If you liked this post, please share it on Twitter, Digg, Delicious, StumbleUpon, LinkedIn, or Facebook.
And, I’d be honored if you would like to follow me on Twitter @JoanneMaly or visit the Lincoln Maly Marketing fan page.
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By Joanne Maly
September 26, 2009
Hmmm…. the weather…. and business.

How do these two apparently separate categories relate? And, how does the weather tie-into a blog post reflection on inspiration, innovation, and creativity?
The weather can of course provide us with an always-safe entry-point topic when we find ourselves at a networking meeting; when we are chatting with a potential customer; or, perhaps, when we need a buffer conversation before a meeting begins.
Actually though, the weather is a lot like business … and life.
Weather is global and multi-demographic. In fact, weather is possibly one of the purest examples of a multi-dimensional product. Weather transcends language, cultures, generational differences, sex, intellectual abilities, academic degrees, professions, left and right brains, and even Myers-Briggs personalities.
But, for a moment, I’d like to go one step deeper and explore how the weather resembles the challenges – and the rewards – of our own creative paths.
Would you agree that we all have droughts of energy, inspiration, motivation and direction?

And, then there are rainy days – or worse yet, a complete rainy week. These weather elements can indeed tax our patience and drain our creative juices.

On the flip-side though – if we think positively – these same rainy days can also offer a sense of quiet, rhythm, and calm that can be perfect for nurturing new life, new ideas, and fresh buds of creativity.
Can you recall one of those exciting, don’t-happen-often moments when you had a lightening-bolt, aha brainstorm thought. Or, better yet, a lightening-storm moment.

Seconds like that stand out in each of our memories. If we can capture the power of these episodes, they could perhaps result in the launching of an innovative new product, defining a new campaign, and even determining our own future.
No doubt too, we can all relate to those mornings that we walk outside to start our day and we abruptly face a sea of fog.

These days are not totally unlike those mornings when our brains seem filled with their own mental haze and, try as we may, we too have zero visibility and little direction. We persist though, knowing that we have to find a way to work through the grey mist. We’ll quickly grab an extra cup of cappucino with a dab of cinnamon and nutmeg, or (foregoing any diet resolutions) we munch on a rich, chewy, double-chocolate brownie before our first meeting (and yes, it is ok to have a brownie for breakfast.)
Then, there are of course rainbows – and rainbow moments.

Have you ever been in a meeting when the ideas start percolating and then one suggestion literally feeds off the one before it? The energy can be so positive, that we could almost swear that we can taste ‘it’. Allowing and encouraging a full-color-spectrum of original ideas can, in fact, add to the very color of our company. Absolutely, creativity and positive energy is contagious. We can experience our own multi-colored, panoramic, inspired – and inspiring – creative phenomenon.
Many of us can relate as well, to those days when it seems that we have been dealt with a hurricane-force workload. We can begin our day with an organized, quiet schedule that then, quite literally, blows apart with unexpected tasks and must-do’s. We’re then confronting a tornadic force that needs to be reckoned with immediately.

We can be beaten-down by the forces of the winds upon us – or, we can choose to see these times as opportunities for more creative approaches to weathering the storm.
There are occasions, too, that I can remember in my own career and life where I ended the day with a complete brick wall – and, at the same time that I needed to be thinking of a ‘new and awesome idea’ for a client’s Marketing Plan. My brain cells might have been churning, but I was only ending up with a grey, blank night sky. However, after some sleep and brain cell ‘rest’, I would wake up at 4 a.m. with my own sunrise – fresh thoughts and new ideas.

Literally, it was a new day – filled with energy, vibrancy, and color. These sunrise mornings are a good reminder too – for business, and for life – that outstanding sunrises often follow dark, dreary evenings.
And, likewise, if we can continue to think positive, even bitter winter days filled with ice and snow don’t have to be negative, dead, non-motivated days. Instead, winter weather actually adds a crispness to our thinking.

Cold, challenging days demand an extra sharpness to our routine. They force us to tread carefully, to plan thoughtfully, and rise to the challenge.
So… how do you weather your own weather challenges? How have you encouraged creativity in yourself and your team despite the gray periods – the cloudy weeks? How has a storm within your own life resulted in new insights?
Please feel free to share your thoughts in the comment box below.
If you liked this post, please share it on Twitter, Digg, Delicious, StumbleUpon, LinkedIn, or Facebook. And, I’d be honored if you would like to follow me on Twitter @JoanneMaly or visit the Lincoln Maly Marketing fan page.
Today’s Simply Said blog post is dedicated to B and R.
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