Comments on: And Let the Annual Advertising Ritual Begin – The Super Bowl vs. The Super Bowl’s Commercials (Part I) http://www.lincolnmalymarketing.com/blog/simply-said/2010/02/06/annual-advertising-ritual-super-bowl-commercials-marketing/ Celebrating excellence, creativity, inspiration, and leadership in business with an eye for compelling marketing and communications. Wed, 28 Jul 2010 02:15:07 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Joanne Maly http://www.lincolnmalymarketing.com/blog/simply-said/2010/02/06/annual-advertising-ritual-super-bowl-commercials-marketing/comment-page-1/#comment-48 Joanne Maly Sun, 14 Feb 2010 17:38:11 +0000 http://www.lincolnmalymarketing.com/blog/simply-said/?p=554#comment-48 Elaine, Thanks for your comment and your votes for 'the best' of this year's <strong>Super Bowl</strong> commercials. You are so correct about the lines that people remember are the key - when they get to the point of purchase - or the moment of purchase. In fact, there is a <strong>Simply Said</strong> blog post in the draft mix and on the near horizon about some favorites advertising phrases, like 'Where's the Beef?' as you mentioned. I'm thinking of those inimitable spots and ad lines like 'Winston Tastes Good Like a Cigarette Should', 'See the USA in Your Chevrolet', 'Good to the Last Drop'. More to come. Thanks again for visiting the blog and for your post today. Joanne Elaine,
Thanks for your comment and your votes for ‘the best’ of this year’s Super Bowl commercials.

You are so correct about the lines that people remember are the key – when they get to the point of purchase – or the moment of purchase. In fact, there is a Simply Said blog post in the draft mix and on the near horizon about some favorites advertising phrases, like ‘Where’s the Beef?’ as you mentioned. I’m thinking of those inimitable spots and ad lines like ‘Winston Tastes Good Like a Cigarette Should’, ‘See the USA in Your Chevrolet’, ‘Good to the Last Drop’. More to come.

Thanks again for visiting the blog and for your post today.

Joanne

]]> By: elaine suess http://www.lincolnmalymarketing.com/blog/simply-said/2010/02/06/annual-advertising-ritual-super-bowl-commercials-marketing/comment-page-1/#comment-46 elaine suess Mon, 08 Feb 2010 22:21:00 +0000 http://www.lincolnmalymarketing.com/blog/simply-said/?p=554#comment-46 Neat look at the big bowl Joanne! I always think it's interesting what sticks for people. The Whassup add, the Etrade ad with the baby (and one of my favorite phrases from the ad "I underestimated the creepiness," in talking about the clown). The old, old...Where's the Beef? Got Milk? etc., Make the message simple. People remember. Neat look at the big bowl Joanne! I always think it’s interesting what sticks for people. The Whassup add, the Etrade ad with the baby (and one of my favorite phrases from the ad “I underestimated the creepiness,” in talking about the clown). The old, old…Where’s the Beef? Got Milk? etc., Make the message simple. People remember.

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